Launched Mind Candy in 2004 to create new types of online entertainment. First project was a puzzle-based Alternate Reality Game called Perplex City – a global treasure hunt played by tens of thousands of people around the world across many different types of media. In 2012 He co-founded Calm with Alex Tew. Michael loves working in start-ups alongside smart, creative and passionate people. Studied at the University of Birmingham. His interests are entrepreneurship, technology, virtual worlds, video games, puzzles, viral marketing, gadgets, photography, football, graphic design, running, games, live music, books and films.